Lawrence Township Public Schools Unveils New Unified Brand Identity

Lawrence Township Public Schools (LTPS) proudly announces the launch of a new district-wide brand identity designed to unify its seven schools while preserving each school's unique history and character. This rebranding initiative reflects LTPS's commitment to fostering a sense of belonging, unity, and excellence across the district.

LTPS encompasses seven schools, each with its own distinctive identity, mascot, colors, and logo. The rebranding process was driven by the vision to unify the seven schools under a cohesive district identity while maintaining each school’s unique heritage. The initial step was a thorough review of the current mascots, revealing significant stylistic differences and outdated designs. Each mascot was then modernized to retain its core identity while receiving a fresh, contemporary update.

This transformation was highly collaborative, involving meetings with school administrators, PTOs, secretaries, guidance counselors, and other key personnel. Discussions focused on the significance of the mascots and the essential elements that should be preserved in the new designs. Feedback such as the importance of “friendly eyes” and a “golden heart” was incorporated into the updated versions.

Using advanced AI technology, each mascot was reimagined with modern flair, preserving the character and charm of the originals. The most significant aspect of the makeover was the creation of a unified visual identity that proudly connects each school to the Lawrence Township Public Schools–the district shield.

Inspired by the district logo—a shield with “Lawrence” across the top, the motto “Lead, Achieve, Succeed,” and an “L” inside—the new school logos feature updated mascots placed within the shield design. Each school’s shield includes its new mascot, the school name, and school colors, while proudly displaying the “Lawrence” insignia.  This new design ensures that every school is unmistakably part of LTPS, symbolizing unity and pride across the district.

Whether you’re a Preschool Cardinal Kid, Slackwood Eagle, Lawrenceville Elementary School Dragon, Ben Franklin Mouse, Eldridge Park Falcon, Lawrence Intermediate School Owl, or a Lawrence Middle School or Lawrence High School Cardinal, we are all part of Lawrence Township Public Schools. The new brand identity embraces the spirit of the 2024-2025 district hashtag, #LTPSThisIsUs.